2010Products

• 7 . Zeina Foods flavouring home-grown flavours

• A leading UK supplier of nuts, seeds and dried fruits Zeina Foods Ltd, has been working closely with the Regional Food Group for Yorkshire and Humber to develop a new range of sensational seasonings, which are to be unveiled early this year.
  To help Zeina Foods stay ahead of the competition and successfully diversify its product range, the company called upon the Regional Food Group for its experience and expertise in product development.
  Through its improved understanding of the make-up of different ingredients, the company can now skilfully manipulate the properties of individual ingredients and control how these can vary when combined with other products.
  Superior in-house flavour design knowledge will enable Zeina Foods to offer added value through even more bespoke solutions and quicker sample turnaround. In turn, this will help its customers to bring new products to market even faster than before. 
  Commenting on this project, New Product Development technologist Victoria Ali said: “The overall aim of working with the Regional Food Group is to enable our in-house team to create exciting and innovative seasonings for our range of nuts - working from initial ideas through to factory trials.
  “Being able to develop samples on site in Ossett will mean less wastage as we can create the amount that is needed for the trial and have this approved by a customer before it is made up in bulk.”
  This project has been made possible for Zeina Foods thanks to an innovation voucher from the Regional Food Group. These vouchers are ideal for companies with projects at the development stage and with the time to undertake more detailed research.
  
• For further information please contact: Martin Savage, Sales and marketing manager,
Zeina Foods Ltd. Tel: 01924 280180 ext 14 Email: martin@zeinafoods.com
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  • Zeina Foods flavouring home-grown flavours