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In association with the Catering Managers Association of Great Britain and the Channel Islands
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- Credit crunch changes our dietary habits -
January is depressing enough and with the credit crunch gripping the nation, it’s not surprising research has shown that 76% of us are more waste conscious than a year ago.
The study carried out by Dorot Garlic & Herbs shows the knock-on affect of the economic crisis, as 66% of people in the UK confess to consuming foods past their best before dates. A further 85% of those admitted to eating foods five or more days past their best compared to a year ago.
Where throwing away unwanted food has been a recent household habit, the latest report from retail analysers IGD backs up Dorot’s findings, showing a 15% rise in people cooking with leftovers in 2008
1. a trend benefiting both the environment and consumers purse strings.
The demand for frozen foods is also increasing with 71% of the Dorot survey respondents declaring they are more likely to buy frozen products than a year ago. Trading data from industry analysts Mintec endorses these findings, highlighting a 5.8% annual growth in the frozen food market and identifying affordability as the appeal of frozen foods at this time of financial hardship
2. The shelf life of food is more important for 59% of people compared to 2008, highlighting a key shift in consumer requirements.
Thankfully, the new Dorot Garlic & Herb range is the perfect solution to the nation’s changing culinary habits. The pre-portioned cubes of crushed garlic, ginger and coriander mean that short shelf life products like fresh herbs are no longer an essential item on the shopping list. Dorot is the ideal replacement as each frozen cube retains its vitality and freshness while being the perfect portion size. Dorot also has a shelf life of 24 months meaning consumers can simply keep the tray in the freezer and pop out a cube whenever a recipe requires.
Plus with no fresh garlic or herbs to chop or crush, hands stay as clean as the kitchen worktops. With minimal effort, the handy cubes can transform unwanted leftovers into mouth watering soups, pasta sauces, stews, gravies and casseroles to name a few.
Dorot’s survey emphasises how consumers are becoming increasingly waste and money conscious, with 43% identifying cooking at home as the most popular way of saving money on food. Respondents confessed to a number of quirky money saving techniques, from making parmesan stock by simmering the rinds and planting spring onions bulbs for re-growth, to pegging used teabags on the washing line – it seems everyone has their preferred methods of beating the crunch.
The maximum results with minimum effort approach to cooking offered by Dorot Garlic & Herb means preparing food no longer has to be a chore. With Dorot, cooking is not only convenient and tasty but meets the financial and environmental demands of modern life.
For more info and recipe ideas visit www.dorot.co.il/eng
FRESHNESS MADE EASY
What We Are
Frozen garlic, ginger and herbs are our speciality
Dorot is:
Pre-portioned
1 cube of garlic = 1 clove of garlic and
1 cube of ginger/ herbs/ herb mixes = 1 teaspoon
• Easy to use – Just pop out a cube (no need to defrost) and return to freezer
• Easy to store – Comes in a small package so easy to stack, even in your Freezer door
• Convenient - Nothing to cut, chop or crush. Hands stay fresh from odours. Kitchen and kitchen utensils stay clean. Enables spontaneous cooking
• Healthy -
No preservatives
No cholesterol
No trans fat acids
No food colouring
Adheres to all significant food standards – ISO 9001-2000, BRC & ISO 22,000
They have a shelf life of 24 months which means fresh and packet herbs - with their short shelf life - are no longer required as you can simply keep a pack of Dorot in the freezer and pop out a cube whenever a recipe requires any injection of flavour.
They are available in Sainsbury's and are only £1.49 per pack. Dorot is convenient, good value, healthy (less than 3 calories per cube, no added preservatives or colourings) and enables spontaneous cooking. As a result, it's the perfect new food product for money-conscious consumers who opt for healthy homecooking.