PRODUCT NEWS
2011Products
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1 . new distributors Simple Simon mean that stewed! is now nationally
available to all: from the smallest independents to the largest foodservice chains - “… gourmet stews rich with veg and lifted by some crafty spice additions. There are no additives or preservatives and the range of flavours is impressive. We’ve eaten in restaurants that would have served customers better if they had stewed! instead.” Foodepedia
For 30 years, national distributors Simple Simon have been delivering some of the best known food and drink brands from every conceivable category to the furthest corners of the UK; with customers ranging from independent retailers to blue chip catering companies.
stewed! are consequently very pleased to be in such safe hands, as they prepare to add their much-lauded range of ready-made, premium stews to the Simple Simon catalogue, furthering the apparently inexorable growth of this timely, funky, quality brand.
As operations director Mark Seymour Mead explains ...
"We are really excited to have started working with Simple Simon. The stewed! brand is an excellent fit into their range and with over 25 years experience in delivering chilled products they will be a great partner for us. It was important to us to work with a national distributor who work with both independent retailers and larger organisations. The move not only expands our delivery capability massively, but it also will allow us to focus our energy on delivering more delicious products into the stewed! family."
A winner in the chiller …
Of the six-strong, internationally-influenced range, the stewed! family spans the globe from a highkicking Hussar of a Hungarian Goulash to a delicately fragrant Thai Green Chicken; and is available in single serve, 325g pots, microwaved to perfection in a mere three minutes. As such it is perfect for:
• Grab-and-go customers looking for:
- a tasty, convenient supper solution for those nights when cooking isn’t an option
- a wholesome, as-home-made standby for the freezer
- single people and the elderly, for whom cooking in any volume is impractical
• Lunch-on-the-go customers looking for a healthy, hearty, filling lunch to eat at the desk, all for the price of your average panini.
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