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In association with the Catering Managers Association of Great Britain and the Channel Islands
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MISSION STATEMENT
With the Earth running out of many of its natural resources, the great challenge of our generation is to create a sustainable balance between the needs of people and the resources of the planet. Belu Water was launched to demonstrate the opportunity and importance of businesses taking a leading role in developing such a sustainable future.
Belu has done this by creating the UK’s most eco-friendly brand of bottled water and thereby setting a new benchmark for the performance of the entire drinks industry. Belu’s environmental efforts include creating the world’s first carbon neutral drinks product, launching the UK’s first compostable bottles, promoting PVC-free bottle caps and committing to donate all profits to clean water projects. Importantly, going “green” has made Belu one of the fastest growing brands in the UK and put significant pressure on the rest of the bottled water industry to improve their environmental footprint.
Our collective future depends on properly managing the finite resources of the Earth. Unfortunately, many businesses have traditionally prioritized short term profits over all else. Belu’s environmental and commercial success will hopefully help convince businesses in all sectors that investing in long term sustainability is not only good for the planet but smart business as well.
CARBON REDUCTIONS AND NEUTRALITY
Belu has pushed for a “low carbon” economy by reducing our present and future carbon footprint. We have done this in the following ways:
• We manufacture Belu in the UK (we don’t import from overseas).
• We do not to export.
• We have light-weighted our packaging.
• We use packaging made in the UK using recycled materials when available.
• Our corn bottles offer carbon savings opportunities over petro-chemical bottles.
THE POWER OF A GOOD EXAMPLE
Belu was launched to use the tools of business to help create a sustainable future. We have made significant headway in delivering on this promise by becoming the world’s first carbon neutral bottled water, creating the UK’s first compostable bottles, launching PVC-free bottle caps and providing over 40,000 people with access to clean water. In addition, Belu’s bottles reach over 400,000 people per month with the simple message that consumers can participate in saving the planet by shopping wisely. This example is empowering consumers to demand far more environmental performance from the rest of the drinks industry. Although numerous organizations talk about climate change, toxic pollution, plastic waste, environmental degradation and the plight of a billion people without clean water, there are far fewer organizations pioneering real-world solutions to these problems. As such, Belu is at the forefront of a new generation of revolutionary businesses working to create a sustainable balance between the expanding needs of people and the finite resources of the planet.For more information on Belu go to www.belu.org
